Covenant College
  • Marketing & Communications
  • Lookout Mountain, GA, USA
  • Full Time


We are a fun, supportive, highly creative, high performing team!

Our staff feels valued and reminded how essential their contributions are to helping the team achieve its big-picture goals. We are entrusted with taking Covenant College to new heights.

You will work in what we affectionately call the "CreativeCave," located in the historic Carter Hall (you know, the one that looks like a castle). Our space and culture fuels employee fulfillment and innovation, designed to make it easy for team members to work together, make bold decisions, and push the envelope in the field of higher ed.


The Assistant Director provides strategic leadership for the communication and public relations efforts of Covenant College through print, electronic media, special events and other initiatives. The primary focus of this role will be supporting admissions efforts and collaborating closely with the Associate Director of Digital Marketing and team when crafting strategic marketing messaging and communications for various channels and campaigns.

This role is responsible for the creation, implementation and oversight of the college's strategic plan for communications; managing internal communications and supporting public information efforts, including the management of media relations, development and distribution of news releases, op eds, fact sheets and feature stories.

This individual must demonstrate good news judgment and outstanding public relations and journalism skills; cultivate relationships that advance the college; and create materials that reflect positively on the college.

The Assistant Director also acts as an internal consultant in matters relating to communications and advises senior management when necessary regarding public relations matters both on and off-campus.


  • Provide leadership and oversight for admissions materials and channels to ensure quality, accuracy and brand consistency.
  • Draft marketing emails, social posts, brochure copy, ads, and various other pieces for Covenant's admissions marketing purposes.
  • Collaborate and/or lead creative direction with internal partners.
  • Plan and implement a comprehensive public relations program to promote the College's mission and strategic plan, with special emphasis on media relations.
  • Develop and maintain relationships with key media representatives.
  • Develop a plan for identifying and communicating unique faculty and student stories to appropriate local, regional and national media outlets.
  • Create student/faculty/staff profiles and success stories for internal and external use.
  • Coordinate and direct news and photographic coverage of campus events involving students, parents, faculty, staff, trustees, and alumni.
  • Monitor external news feeds for potential story opportunities that can be distributed on social media and other channels.
  • Serve as a point of contact for external media requests.
  • Work with senior leadership and others to design and implement crisis communication plans.
  • Serve as media advisor to the president and cabinet.
  • Work directly with outside public relations agencies to build brand equity and enhance the image of the institution.


  • Demonstrate exceptional oral, writing, and editing skills.
  • Excellent attention to detail, time management, and organizational skills.
  • Proven project management skills with the ability to take initiative.
  • Demonstrated ability to follow directions and complete tasks accurately.
  • Ability to work independently within a team-based dynamic.
  • Ability to craft and implement strategies focused on marketing objectives and goals.
  • Always be innovating, initiating, and creating.
  • Deal with ambiguity - have a bias for action, but an ability to work cohesively with other stakeholders.


  • 1-2 years of experience working in related fields.
  • Bachelor's Degree


  • Prior work with a liberal arts college/university is preferred.


  • An acceptance of and commitment to Jesus Christ as Savior and Lord.
  • An understanding of the mission and purpose of Covenant College.
  • Must be able to assent to Covenant College's Staff Commitments.


  • This role is expected to be performed on campus unless otherwise directed or arranged for and operates primarily in a professional office environment using standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
  • Remain in a stationary position at least 90% of the workday.
  • Lifting: occasionally; classified as light, lifting or lowering an object from one level to another (includes upward pulling) up to 10 lbs.


Interested applicants should apply at and provide a resume and a statement of faith or Christian experience. Review of applicants will begin immediately and continue until the position is filled.

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